Competition Policy

Competition Policy

smallbusinessday.co.nz - Launch day promotion terms and conditions 

  • Acceptance of terms and eligibility:  These terms and conditions (Terms) are between We Are Indigo Limited (Indigo) and you.  If you enter to win a Prize in accordance with the entry criteria below, you agree to the Terms.  
  • Promotion Period: The Promotion Period means the period starting at 12.01am on 9 April 2021 and ending at 11.59pm on 9 April 2021. 
  • Prizes:  The prizes are:
  • a number of instant prizes from small businesses registered on smallbusinessday.co.nz, with a combined total value of $100,000 (each an Instant Prize - CUSTOMERS, SHOPPERS);
  • one of five $10,000 shopping sprees on Chooice.co.nz (each a Shopping Spree Prize - CUSTOMERS, SHOPPERS); and 
  • one of five cash prizes of $10,000 (each a Cash Prize - BUSINESSES),
  • one business will win a Xero Premium subscription (the Xero Subscription) and four hours of consulting support from a Xero expert (the Consulting(Prize - BUSINESSES)

(together, the Prizes).

  • No transfer or exchange:  
  • The Instant Prizes and Shopping Spree Prizes are not transferable and cannot be exchanged for cash or other benefits.  
  • The Cash Prizes are not transferable.
  • The Xero Subscription will be for a period of 12 months and thereafter the subscriber will be billed the standard amount for a premium subscription, unless they cancel their plan or change their plan to an alternative plan.
  • The Consulting will cover how to leverage the Xero Subscription for the winner's business, and how the Xero digital tools can help the business with any relevant challenges they are facing. 


  • Entry criteria:  
    • To enter to win an Instant Prize or a Shopping Spree Prize, entrants must, during the Promotion Period, purchase an item from a business listed on the smallbusinessday.co.nz directory, and share a photo of themselves with the purchase on Facebook, Instagram or Twitter, with the hashtag #smallbusinessdaynz or #choosesmallnz.  
    • To enter to win a Cash Prize entrants must operate a small business (which, to avoid doubt, must have fewer than 20 full time employees) and register that business on smallbusinessday.co.nz during the Promotion Period.
    • To be eligible to win a Prize, you must be a New Zealand citizen or resident aged 18 years or older currently living in New Zealand.  
    • Employees of Indigo or its related companies are not eligible to win.
    • Indigo reserves the right to verify the validity of entries and to disqualify any entrant that submits an entry that is not in accordance with these conditions.
  • Use of photos:  Entrants agree that photos shared via Facebook, Instagram or Twitter using the hashtag #smallbusinessdaynz may be used by Indigo for publicity purposes without any payment or attribution being made to them.
  • Prize Draws:  Indigo will carry out the Prize draws on or about 10 April 2021, consisting of all the eligible entries for each Prize received during the Promotion Period.  The Prize winners for each Prize (each a Winner) will be randomly selected by the Indigo team.  The decision of Indigo is final and no correspondence will be entered into.
  • Contacting Winners:  Indigo may tag the Winners on the applicable social media page, and will contact the Winner after 10 April 2021 by direct private messaging them through the applicable social media page or by email to the nominated contact email address (as applicable).  If the Winner does not respond to Indigo and accept the Prize within 48 hours of being contacted by Indigo, that Winner forfeits his/her/its right to the Prize and Indigo may pick an alternative Winner and contact them.  If there is a dispute about the Winner, you agree that Indigo’s decision regarding the Winner is final.
  • Winner announcements:  If you are picked as the Winner, Indigo may use your first name and location when announcing you as the Winner and in promotional material, such as on Indigo’s social media.
  • Delivery of Prize:  No later than 21 business days after a Winner accepts their Prize in accordance with the section titled Contacting Winners above:
    • Indigo will arrange shipping of the each Instant Prize to the New Zealand address nominated by the Winner;
    • Winners of the Shopping Spree Prizes will receive $10,000 in gift vouchers which can be redeemed on the Chooice.co.nz website; and
    • Winners of the Cash Prizes will receive $10,000 in cash deposited into their nominated bank account.
  • Liability:  To the fullest extent permitted by law, Indigo will not be responsible for any loss, damage or injury whatsoever suffered by entrants or Winners in respect of the subject matter of these Terms (including but not limited to any direct, indirect, consequential, special, punitive or incidental loss or damages) and Indigo’s liability to Winners will be limited to the value of the applicable Prize.  For the avoidance of doubt, nothing in this Agreement is intended to modify or negate a consumer's rights under the Consumer Guarantees Act 1993.
  • Privacy:  Your personal information is collected by Indigo to notify you if you win and as set out in the sections titled Contacting Winners and Winner announcements above, and is held and used by Indigo subject to the Privacy Act 2020.  Our privacy policy is available at www.smallbusinessday.co.nz/privacy-policy.
  • Other terms:  
    • This competition is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram or Twitter.
    • Indigo reserves the right to extend, cancel or amend the conditions of this promotion at any time.
    • For queries related to this promotion, please contact smallbusinessday@weareindigo.co.